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Tru Fragrance named this floral a leading pick for the season.
February 21, 2013
By: TOM BRANNA
Editor
Fragrance development company Tru Fragrance named Virtual Lily as the seasonal HipNote for Spring 2013. Inspired by the blossoming “TechNature” trend, defined by the marriage of technology and nature, the note is a modern take on the traditional spring blooming flower, the lily of the valley. Known as fragrance note muguet, the flower signifies happiness and is recognized in parts of the world as a symbol to welcome and celebrate spring. “New technology is everywhere we turn, and Virtual ...
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